I was the Organic Social Intern at Tombras in Knoxville TN. I have learned so much in this experience and it was so amazing to be on such a high-performing team with such high standards to live up to. In my position, I was responsible for gathering trends and UGC that made sense for some of our clients to interact with or be a part of. I was responsible for researching Gen-Z and their social media behaviors (linked below) to help the social team have a better understanding of the audience they are trying to reach. I was also responsible for conducting a competitor analysis on one of our clients to see how it is performing on instagram in comparison. As well as some social listening to what the other brands are consistently doing and what is working for them.